Online Content

What Can Content Writing Do for My Business?

Posted by on May 20, 2015 in Online Content | 0 comments

Just about every successful business these days has an online presence. After all, most social media accounts can be created free of charge. A website domain won’t cut pockets in terms of expenses. In fact, creating websites that adhere to the trendiest aesthetic are investments that are taken very seriously. A branding team can spend weeks just trying to decide on a tag line and a color palette that can really make your brand stand out.

However, a fish can nibble around the bait without getting hooked – and do you really want to throw a line out there with the intention of never getting a catch?

That’s where content writing comes in. When all is said and done, when you have your website and your social media accounts, it all comes down to this: then what? What does your website have besides all its expensively installed and coded features? What is the point of your social media accounts more than just to simply exist for the sake of it?

The content you’re able to produce is the meat on the bone, so to speak. Anything can be made to look good but there’s a reason why Shakespeare and Tolstoy can live forever while a bad copy can simply be just another voice screaming into an empty void. According to the website of Kinetic Word, a website can get thousands of hits per day and never actually attract new business, simply because the content there offered nothing new. Bad copy can render your website and social media strategy as invalid and moot.

There’s a lyric from a Maroon 5 song that can perfectly describe this scenario: you’re perfect on the outside but nothing at the core.

This is the year 2015, after all. The masses today are more interested in fact and conversation than they are at being mindlessly sold things with catchy one-liners with no real information behind it. There have been too many scams and trends. They have the information of all of human history at the palms of their hands.

What good content can do for your business, you may ask. For a start, investing in good content can save it from sinking under, for a start. It can inspire conversation between you and your prospective client, allowing for there to be a trustworthy relationship from the get-go, and you can get to know each other from there. Today’s audiences like to be wooed and courted before they can take anything to the next level. Building a solid foundation with concrete content is the first good step to that.

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